Hidebound

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sixways-thoughts

Hidebound dates from the mid 16th century, when it meant malnourished cattle, then emaciated human beings.

Only later did it begin to be used figuratively to mean narrow in outlook, unwilling or unable to change because of tradition or convention.

This Is $12.00

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sixways-thoughts

Sometime between January and April of this year, Tap increased its prices from $5.00/month to $12.00/month. It was cheap before, and I didn’t think the service could continue at that price. How can you make money at that level? Still, a jump to $12.00, that’s a big jump. In percentage terms it’s a 240% jump. In yearly payments it’s a jump from $60.00 to $144.00

What about those people who already had paid plans? Did they get a break when the price went up?

Why didn’t I jump in earlier? For all the reasons I have just talked about. I just didn’t think that the business model was proven, and the last thing I want to do was set up something on a host that would disappear.

I like ThisIsTap: I like them a lot. I just needed to be convinced about the longevity of the business model – and with the price rise, I still need to be convinced. When does $12.00 rise to $20.00? And for $20.00 I can…