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chyron

Chyron /ˈkʌɪrɒn/
noun – TRADEMARK
noun: chyron; plural noun: chyrons
an electronically generated caption superimposed on a television or cinema screen.

Origin – 1970s: from Chyron Corporation, its manufacturer.

Wikipedia

Chyron may refer to:

Lower third, television graphics that occupy the lower area of the screen or any predominantly text-based video graphic as used mainly by television news broadcasts
Chyron Corporation, a company that develops and manufactures on-screen graphic software and hardware for the broadcast industry
A character generator is sometimes called a Chyron after the company that developed it.

Merriam-Webster notes that over time the use of the trademarked term may become so widespread that it becomes the generic name to describe captioning, even to the point that people forget that it was once a trademarked name. It goes on to give the example of heroin, which is describes as follows:

In 1898, the German pharmaceutical company Bayer began marketing heroin—whose name comes from the German word heroisch, meaning “powerful.”

The product was marketed as a cough remedy made from a supposedly non-addictive morphine derivative. It was also used as a cure for morphine addiction—which unfortunately caused large numbers of users to become heroin addicts.

In part because of the growing population of “junkies” (a term that may derive from the fact that some supported their addictions by selling scrap metal), Bayer eventually ceased production and lost its trademark.

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